You know the drill. A client wants a five-page marketing site. You quote them for the homepage, a few inside pages, a contact form… and then they say, “What about SEO?” or “Can we add a blog later?”

So, you go back to the doc, tweak the line items, adjust the price, maybe rewrite half the proposal.

Sound familiar?

It’s not that the client is difficult. It’s that your proposal process is fragile.

If every proposal is a one-off, your business will always feel like you're starting from zero.

The Hidden Repetition Inside Every "Custom" Project

Most web design agencies pride themselves on offering bespoke work. That’s great for design. But when it comes to pricing, the reality is this:

You’re solving mostly the same problems over and over.

The homepage always needs a hero section. The contact page always has a form. The SEO setup always requires the same plugins.

So why are you rebuilding the pricing every time?

Stop Thinking in Packages. Start Thinking in Components.

A lot of agencies jump to “packages” as the solution. Bronze, Silver, Gold. But here's the problem with that approach: it's rigid.

Not every client fits your tiered system, and customizing those tiers defeats the point.

A better solution? Component-based pricing.

That means breaking your services down into reusable building blocks like:

• Homepage Design
• Mobile Optimization
• Blog Integration
• Basic SEO Setup
• CMS Training Session
• Ecommerce Store Setup
• Ongoing Maintenance (monthly)

Instead of rewriting descriptions and calculating prices each time, you define these once and assemble your proposals like LEGO bricks.

Want to see how this works in action? Check out our sample proposals to see how modular components can power scalable sales.

Clients Want Control (Without the Chaos)

When you let your clients toggle optional services on and off, they feel more in control. And when they can see the pricing adjust in real time, they trust that you're being transparent.

Clients don’t want to be sold - they want to choose. Modular pricing gives them that freedom.

This also avoids vague scope, because the proposal defines exactly what’s included and what’s not. You don’t have to guess later whether “basic SEO” was implied.

Better yet? You can upsell without the pressure. Just show them what’s possible and let them decide.

If you’re curious how to build proposals like this, Smart Pricing Table was literally built for this kind of workflow. You create your components once, and then mix, match, and send.

No more writing “Contact Form Setup” for the hundredth time.

Repetition Builds Momentum

Once you build your component library, everything gets easier:

• Proposals get created faster
• Scope is clearer
• Onboarding is smoother
• Clients upsell themselves
• You stop second-guessing your pricing

And here’s the secret: when you send five proposals with the same structure and the same line items, you start to learn what works.

That’s how you improve your sales process over time - by removing the noise and watching the data.

We break this down more in Stop Customizing Everything: Why Every Agency Project Should Start from a Template

Tired of writing the same proposal over and over?

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👉 Learn more or book a no-obligation demo to see how Smart Pricing Table makes modular pricing easy.

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