Let’s say you’re wrapping up a proposal. You’ve talked to the client. You understand the problem. You know what they need - and you’re ready to send a quote.

But then you hit that all-too-familiar fork in the road:
“Should I send just one price… or give them a few options?”

Here’s the better question:‍

How can you present multiple pricing options without overwhelming your client - and still close the deal?

Why Optional Pricing Works

Clients like to feel in control. When you give them multiple pricing tiers or optional services, it changes the psychology of the sale:

• They’re no longer deciding if they’ll buy - they’re deciding how much they’ll buy.
• You reduce friction by offering flexibility.
• You anchor your higher pricing by showing what’s included at each level.

Giving clients options turns your proposal into a decision framework - not a take-it-or-leave-it document.

3 Smart Ways to Offer Pricing Options

There are a few solid strategies depending on your type of service:

1. Tiered Packages (Good / Better / Best)

‍This is the classic three-column approach. You outline what’s included in each, with escalating value. Works great for retainer-based services or ongoing support.

2. Optional Add-Ons‍

Instead of three packages, offer a base scope with clear upsell opportunities. Clients can toggle services on/off, like adding email automation or a brand refresh.

3. Itemized Service Menu‍

Break down your proposal into line items. Each service has a description and a price. Your client can mix, match, and build the proposal that fits their budget.

Best Practices for Presenting Multiple Options

• Don’t overload the page. If you’re offering 14 line items with 5 optional packages...you’re not offering flexibility - you’re sowing confusion.
• Make the core offer obvious. Clients should know what the “default” recommendation is.
• Use clear labels and descriptions. This isn’t a place for clever jargon. Say what the service is and what it includes.
• Visually separate sections. Layout matters. Use columns, dividers, or grouping to help them understand the options.

Why This Works Better Than a Single Price

Let’s be honest - putting one price at the bottom of your proposal is a gamble.

• Maybe it’s too high and scares them off.
• Maybe it’s too low and leaves revenue on the table.
• Maybe it’s not exactly what they wanted - but you never gave them a choice.

Multiple pricing options de-risk your proposals - for both you and your client.

A Better Way to Present Options?

Here’s the tricky part: If you try to do all of this in a PDF... good luck. Static documents are terrible at showing optionality.

That’s where interactive proposal software like Smart Pricing Table comes in.

• Let clients toggle services on/off in real-time
• Offer upsells without being pushy
• Match your brand with beautiful, dynamic formatting
• And most importantly - close bigger deals with less back-and-forth

Want to see it in action? Check out our sample proposals to see how it works.

Ready to simplify your pricing?

With Smart Pricing Table, you don’t just send a proposal - you give your client a pricing experience. And that’s how you win bigger, faster.

👉 Learn more or book a no-obligation demo